Rethinking the Wine Industry with Priscilla Hennekam: Innovation, Inclusion, and the Future of Wine

The wine world is evolving, and today’s guest is at the forefront of reshaping how we experience, talk about, and connect through wine. In this episode I sit down with Priscilla Hennekam, a global voice in the wine industry, who is leading the charge in making wine more inclusive, accessible, and forward-thinking.

From her beginnings in Brazil to her journey across the globe—including Argentina, France, and Australia—Priscilla has built a thriving community with Rethinking the Wine Industry, a growing platform that’s challenging outdated traditions and embracing a fresh, consumer-focused approach to wine.

In This Episode:

• Breaking Wine Rules – Why it’s time to move beyond outdated traditions
• Meeting People Where They Are – The key to making wine education engaging and approachable
• The Future of Wine – How shifting consumer habits, innovation, and content creation are shaping the industry
• Her Podcast & Community – Why Vino Visionaries is a must-listen for anyone passionate about wine’s future

 

If you’ve ever felt like wine is too complicated, too exclusive, or too stuck in its ways—this episode will open your eyes to a whole new way of thinking about what’s in your glass.

 

Connect with Priscilla:

https://rethinking.wine

 

Connect with Nick:

Website: www.thewineguy.vin

Social Media: Instagram, TikTok, and Facebook

Email: cheers@thewineguy.vin

 

Cheers, and remember to keep wondering and wandering!